Your questions, answered plainly.

Think of us as the foundation under every growth decision: what you offer, how you pitch it, who you go after and where you show up. We deliver customer insights and strategy backed by real data, so each decision is aimed at more sales instead of a hunch. Based in Greater Fort Lauderdale, working worldwide.

Most companies lose money quietly: effort aimed at the wrong people, offers nobody asked for, a message that misses. Customer research fixes that. A professional services firm, for example, might learn its most profitable clients value speed over price, then rewrite its proposals around it. Same team, same budget, more deals closed.

Our core project, the Foundation, pairs Know Your Audience (audience research) with Read the Market (competitor analysis and social listening) and delivers prioritized next steps within that window. Some changes pay off fast, like sharpening a sales pitch or moving ad spend toward buyers. Others, like a new offer, build over a few months.

Every recommendation is tied to the result it should move. Through Measure What Matters, our ongoing analytics and reporting service, we track your ROI over time, show what’s working and adjust what isn’t. We won’t promise a figure before we’ve seen your business, but we will tie every recommendation to one.

Advertising amplifies whatever you put behind it. If the audience, offer or message is off, a bigger budget only scales the problem. We find who is most likely to buy and what will move them, so your ads, sales team and agency start from a foundation built to improve your return on ad spend.

There’s almost always a gap between how a company describes what it does and what makes its customers say yes. Our customer research closes that gap, showing how your buyers think, what they value and the words they use. Every message you send after that has a better chance of turning into revenue.

Most leaders know their current clients well. What’s hard to see from the inside is who isn’t buying, why some people choose a competitor, and how your market is shifting. That’s where growth, and lost revenue, tends to hide. Market research and competitor analysis from outside your own walls fill in those gaps.

Traditional market research often stops at a survey or a report. Market intelligence brings together what your customers want, what people say about you online, what competitors are doing and where your market is heading, then uses data and AI to turn it into a short list of clear moves. It’s the difference between guessing and knowing.

An agency builds the campaign and a sales team makes the pitch. We tell both who to aim at, what to say and where to say it, based on real customer data. Many companies hand our findings straight to their team or agency, so the money they already spend on marketing starts from evidence instead of a guess.

Our clients are independent, from owner-run businesses to companies with full teams, in any industry. The questions behind growth are the same everywhere: who buys, why they choose you, and how to reach more of them. Answering those well is what turns market research into more customers and more revenue.

A few years ago, research like this took months and cost what only the largest brands could pay. That has changed. A small business gets the clarity to make every dollar count, a mid-size company gets an outside view its team rarely has time to build, and a city gets a data-backed picture of the people it serves.

That means knowing who’s visiting and who’s moving in, how the area is talked about online, which businesses and experiences are missing, and how to attract residents, visitors and investment. The same community research that helps a business find its customers helps a place grow its economy.

Market research runs on data, not geography: global consumer research, online conversation and your own business numbers. Most of our work happens remotely, in English or Portuguese. Our founder, George DeMattos, is a native Portuguese speaker, which also makes Burgeon a natural fit for Brazilian companies entering the US market.

Through our partner program, agencies bring us in for audience research, competitor analysis and social listening, giving their creative work a sharper, data-backed foundation and their clients a clearer return. Partners get dedicated partner rates, and a white-label option lets the work carry the agency’s own name.

Every customer insight ties back to a decision: what to offer, what to say, who to say it to and where to invest. The deck ends with recommendations ranked by likely impact on your revenue, and we walk you through it together. Your team can act on it right away, or hand it straight to your agency.

Consumer surveys show how people live, spend and decide. Social listening and sentiment analysis read what people say online about you, your competitors and your category. Dashboards organize your own sales, website and social numbers. AI connects it all, so we find the insights that drive revenue faster, at a cost that fits your business.

We build it on Claude, Anthropic’s AI, trained on your history and market data. Ask “Which clients are most likely to buy again this quarter?” or “Why did sales dip last month?” and get an answer you can act on that day. You own the engine, and a monthly maintenance fee keeps its data current. This is our Ask Your Data service.

First, a short conversation about your business and what you want to grow. Next, we send an integrated brief covering what we’ll answer, how, on what timeline and at what investment. Nothing begins until you approve it, so you know exactly what you’re getting, and what it should deliver, before you commit.

Start a Discovery Chat

There are several ways to start: a focused starting project, the full Foundation (audience research plus competitor analysis), ongoing analytics through Measure What Matters, or a custom AI engine through Ask Your Data. We’ll recommend the option that fits your goals and budget, and you’ll see the full investment in the integrated brief before you commit.